Status Signals: A Sociological Study of Market Competition Joel M. Podolny

ISBN: 9781400837878

Published: December 16th 2010

ebook

304 pages


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Status Signals: A Sociological Study of Market Competition  by  Joel M. Podolny

Status Signals: A Sociological Study of Market Competition by Joel M. Podolny
December 16th 2010 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 304 pages | ISBN: 9781400837878 | 9.76 Mb

Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns aboutMoreWhy are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition.

Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producers inventions are received, and, ultimately, the market segments the producer can (and should) enter.

To achieve desired status, firms must offer more than strong past performance and product quality--they must also send out and manage social and cultural signals.Through detailed analyses of market competition across a broad array of industries--including investment banking, wine, semiconductors, shipping, and venture capital--Podolny demonstrates the pervasive impact of status. Along the way, he shows how corporate strategists, tempted by the profits of a market that would negatively affect their status, consider not only whether to enter the market but also whether they can alter the publics perception of the market.

Podolny also examines the different ways in which a firm can have status. Wal-Mart, for example, has low status among the rich as a place to shop, but high status among the rich as a place to invest.Status Signals provides a systematic understanding of market dynamics that have--until now--not been fully appreciated.



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